Expert intellectual property services for Trademarks, Copyrights, Patents, and Designs in India and Abroad
Non-branded products may seem more affordable, but they come with significant risks. The quality is often inconsistent, and there is no way to trace the manufacturer in case of a defect or complaint. These products usually lack customer support, warranties, or return policies. In some cases, they may not meet health, safety, or legal standards. Since non-branded items are not accountable to any regulatory or brand authority, the consumer carries more risk when choosing them.
Branded products offer reliability and trust. Consumers choose them because they know the brand maintains a standard of quality, and if there's any issue, after-sales service is available. Branding also reflects a company's reputation, which gives buyers confidence in the product’s performance, safety, and authenticity. Moreover, branded items often come with warranties and guarantees, giving an extra layer of protection to consumers. They also follow legal standards, and their ingredients or materials are usually disclosed clearly on the label.
Common IP Mistakes to Avoid
❌ Using TM without registration : Using the ™ symbol does not give you legal ownership. Without proper trademark registration, others can still legally use or even register your brand name or logo.
❌ Delaying patent filing and losing rights : Inventions must be filed early-especially before public disclosure. Delay can lead to someone else filing first or your idea becoming ineligible for protection.
❌ Thinking copyright covers business names: Copyright protects creative works like songs, books, and software—not names or logos. Business names require trademark registration for legal protection.
❌ Ignoring design protection for product packaging : If your product's look or shape is unique, you can register it as a design. Without registration, others may copy your packaging or style freely.